Garver & Garver Advertising, Inc. × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Garver & Garver Advertising, Inc.

First, we designed a little logo for you. It turned out amazing. Two Garvers share the name, so we stacked them and let one grand ampersand hold the middle – a single focal point on an uncluttered field, the kind of ad this agency taught its contractors to run.

An original stacked ampersand mark designed for Garver & Garver Advertising

On the luggage tags it reads like a masthead. The black tag carries the gold.

The original Garver & Garver Advertising ampersand mark pressed on black, caramel, and sangria leather luggage tags

Next, the piece of the agency's old advice we couldn't resist pressing: every ad needs a reason to call. So we drew the dial of the phone that rang in 1984 and set the reason at its center.

A rotary-dial Reason to Call companion die designed for Garver & Garver Advertising

Looks great when stamped onto the leather – warm red for the call, warm mid-gray for the calm around it.

The Reason to Call rotary-dial design pressed on warm red and mid-gray leather keychains

Then the journals. An empty frame, one dot dead center, ONE FOCAL POINT beneath – the whole doctrine of the uncluttered ad, pressed where the next campaign gets drafted. Pale warm greige and true black.

A One Focal Point companion die designed for Garver & Garver Advertising

The One Focal Point design blind debossed on greige and black leather journals

Then, for the trade this agency served: a thermostat drawn as a sun, its needle resting on seventy-two. SEVENTY-TWO AND SUNNY is the weather a good contractor sells, whatever the sky is doing.

A Seventy-Two and Sunny thermostat companion die designed for Garver & Garver Advertising

The trio runs warm to cool, golden tan down to navy, with a pale sea-blue between.

The Seventy-Two and Sunny design pressed on golden tan, pale blue, and navy leather luggage tags

And the name exactly as we found it, set plainly – the before to all of the above.

Garver & Garver Advertising set plainly on a caramel leather luggage tag

And finally, the new mark making its rounds through the rest of the goods. The black keychain takes the gold; everything else is pressed blind.

The original Garver & Garver Advertising ampersand mark pressed on black and caramel leather keychains

The original Garver & Garver Advertising ampersand mark blind debossed on caramel and dark espresso leather toiletry bags

The original Garver & Garver Advertising ampersand mark blind debossed on a caramel leather catchall tray

The original Garver & Garver Advertising ampersand mark blind debossed on dark espresso and caramel leather journals

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Garver & Garver Advertising, Inc. and you'd like these made real, or anything here changed – say hello through our contact page.