Go Farther Travel × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Go Farther Travel is Rochelle Flynn Avignon's shop in Hoboken, New Jersey – "Custom Plans | Epic Vacations" – built for travelers with a NO REPEATS philosophy, the kind who absorb four destinations in one trip and start planning the next on the flight home. Her signature image is a sand path running dead straight between lavender rows toward an abbey on the horizon. Her name reached us as plain type.

The mark this study proposes is that image reduced to its bones: a path in perfect perspective meeting the horizon – and a small arrow continuing past it. Because with her, the road doesn't stop where the horizon does.

As found

Go Farther Travel name in plain type pressed on leather luggage tags

The mark this study proposes

New Go Farther Travel mark - a path meeting the horizon and continuing past it

Pressed

Lilac for her lavender field, forest green for the Provence hills around it, and black for the gold pass.

Go Farther Travel leather luggage tags - lilac, forest green and gold on black


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Go Farther Travel and you'd like these made real, or anything here changed – say hello through our contact page.