Graff Travel × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Graff Travel works out of Bismarck, North Dakota, and their wordmark does what the best marks do – it says the name and gets out of the way. Bold, even strokes with no hairlines: a die-maker's dream, honestly.

The mark, as found

Graff Travel wordmark

Pressed three ways

Blind into a sky-blue leather, blind into poppy red, and hot-stamped in gold on black. The red was the surprise of this study – GRAFF TRAVEL carries it like it was always theirs.

Graff Travel leather luggage tags - sky blue, poppy red and gold on black

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Graff Travel and you'd like these made real, or anything here changed – say hello through our contact page.