HealthMed Realty × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

An August study.

For HealthMed Realty.

Their mark as it stands – the red square, then the name run together, with HealthMed set half a weight heavier than Realty. A name built this long wants to lie flat, so it presses lengthwise along the tags in their own warm red and in pale warm greige. The black tag carries the gold.

The original HealthMed Realty square-and-wordmark identity

Black, warm red, and pale greige leather luggage tags stamped with the HealthMed Realty logo

The red square, redrawn the way their trade draws a building – as a plan. Four rooms, four doors ajar, and the corridor left between them crosses into the sign of care; the square held the cross all along, and it travels the set pressed blind, from keychains in warm red and black to the golden tan tray where the site keys land.

Black and white architectural Cross Plan stamp artwork for HealthMed Realty

Warm red and black leather keychains blind debossed with the HealthMed Realty Cross Plan design

Black and dark espresso leather toiletry bags blind debossed with the HealthMed Realty Cross Plan design

Golden tan leather catchall tray blind debossed with the HealthMed Realty Cross Plan design

On every plan there is one symbol that promises a way in: the open door with its quarter-circle swing. It sits in the corner of the journal above the words FROM PLANNING TO OPENING – exactly the stretch of a project a notebook exists to hold – in pale warm greige and in their red.

Black and white open-door stamp artwork reading From Planning to Opening

Pale greige and warm red leather journals blind debossed with the HealthMed Realty Doorway design

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're HealthMed Realty and you'd like these made real, or anything here changed – say hello through our contact page.