Home-Land Real Estate × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
An August study.
Home-Land Real Estate is where Beth Narverud hands people the keys to their next address. She settled in Hernando County in 1987 and has been running things on the Nature Coast ever since – a New York deli with her father, then a pizza franchise she and her husband kept going for more than thirty years. These days it is homes, from Spring Hill out across greater Tampa Bay, under a promise she keeps short: "Experience the Difference."
What drew us in is the moment her whole business funnels toward. On closing day a set of keys changes hands. Every design in this study is about where those keys go next.
The mark, as found
A gabled roofline with a chimney and a round attic window, flanked by small trees. Beneath it, the serif HOME-LAND over REAL ESTATE INC., underlined by a long flourish.
Pressed
The faithful mark opens the study on a duo of keychain fobs, the one object guaranteed to meet the new keys. The pair runs black and sangria, sangria being a deep wine red that sits close to the crimson field behind Beth's portrait. The black fob carries the mark in gold foil, which is roughly what her white-on-red lockup has been asking for all along. The sangria fob answers with a blind-debossed design of our own; its explanation is just below.
The housekey
Beth's mark already contains a key; it only needed pointing out. The round attic window sits exactly where an old door key keeps the opening of its bow. So we let the house become the bow. A straight stem drops from the foundation and ends in the two cut teeth of a door key's bit. The little trees stay where the mark always kept them, at the base. A key that opens the house it is made of.
As a maker's mark it settles into corners. On the toiletry bags, a stack of black over dark espresso, it is blind debossed in the lower right of each front face, where a monogram would normally live.
The journals take it larger. A sangria cover and a pale warm greige one in gray sand sit side by side, the same key pressed into the lower corner of each wrap.
Due north
Clients of a Nature Coast agent still travel; they simply have a fixed point now. For the luggage tags we drew a compass rose and gave the north away: where the N should stand, the little Home-Land house sits on the rim, and the longest ray of the star reaches up for it. The remaining cardinal letters keep their places.
The trio runs sangria and gray sand with a black tag between them. The black tag alone takes the compass in gold foil.
Within the lines
The catchall tray is the housewarming piece, the one we picture on an entry table that is still finding its arrangement. Its base carries a surveyor's plan of a home lot. A dashed boundary runs inside the stitched border, with monuments at its corners and a slim arrow marking north; a small house footprint sits in plan view beside two round tree canopies. Along the bottom, a single line of letterspaced capitals reads ALL WITHIN THESE LINES IS YOURS.
The tray is arizona, a golden tan, and the drawing is blind debossed into it. Keys land inside the boundary every evening after that first one. That is the whole joke, and it never has to be said out loud.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Home-Land Real Estate and you'd like these made real, or anything here changed – say hello through our contact page.