HomeLight × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world logos.
An August study.
For HomeLight.
For the warm-up, we redrew the HomeLight house as a single solid mark and put the logo on the luggage tags. A golden tan tag leads; the brand's own blues follow, navy and a pale sea-blue.
Next, we drew THE WAY HOME. The road stays white through a black hillside, narrowing as it climbs, and ends at a small house on the crest with its one window lit – the way there is simple, and the light is already on.
It looks genuinely beautiful on the journals – navy and pale greige.
On the keychains, the black fob carries the design in gold – light pressed into the darkest leather, which is the point of the name. A pale sea-blue fob rides beside it.
And finally, THE ONE. Nine houses on the street, every one of them dark except the house in the middle, where the window is lit. Out of thirty thousand agents and a million doors, the whole business is finding that one.
Looks great when stamped onto the leather – here in the lower corner of the toiletry bags, navy over deep brown.
Then we pressed it into the golden tan catchall tray – the dish where the keys land every evening, once the one house is yours.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're HomeLight and you'd like these made real, or anything here changed – say hello through our contact page.