Three luggage-tag studies for Innovenn
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Loops, a clear groove, and something offered well
Innovenn describes itself as a boutique medtech consultancy working across software as a medical device, human factors, regulatory strategy, product development, risk, and patient-centered healthcare innovation. Its public culture combines engineering, data science, quality, human factors, and program leadership.
The current identity uses four overlapping green loops around a clear center, deep blue image fields, bright lime pill buttons, five short carousel dashes, and wide circular network arcs. These independent studies do not reproduce the name, four-loop logo, initials, heart-and-pulse hero, medical cross, device outline, molecule, regulatory seal, or approval language. The observed grammar instead becomes a ball of string releasing four loops, a vinyl record with its tonearm set down, and two hands lifting a wide serving bowl.
As leather luggage tags, the concepts could be considered for approved conferences, client workshops, project kickoffs, professional associations, team travel, or employee milestones. Any real use would remain subject to medical-device, healthcare, regulatory, client-confidentiality, procurement, gift, and trademark policies, and the studies make no clinical or approval claim.
Leather and treatment
Deep cobalt, warm tan, and charcoal leather reflect the public blue field while keeping the collection material and understated. Blind debossing clarifies the loops and hands; one narrow antique-brass line gives the dark tag a formal workshop or milestone option.
The three concepts
1. Ball of String
A partly unwound ball releases four broad loops and one trailing end. The identity's interwoven construction becomes an object anyone can name, with the loose path suggesting disciplines still connected to one source.
2. Vinyl Record
A record sits on a turntable while the tonearm meets the outer groove. Concentric arcs and one deliberate node become a familiar action of setting a complex field into clear, usable motion.
3. Hands and Serving Bowl
Two hands lift a wide empty serving bowl from below. The open working space between hands becomes a plain act of offering and supporting, attentive to people without relying on medical symbolism.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, or client occasions. No affiliation, approval, or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're Innovenn and you'd like these made real, or anything here changed – say hello through our contact page.