Three luggage-tag studies for Make-A-Wish Central and Northern Florida
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Small actions that make a shared occasion possible
Make-A-Wish Central and Northern Florida brings together staff, volunteers, healthcare professionals, donors, sponsors, wish families, and community partners across Central, Northeast, and Northwest Florida. Its public work includes hospital referral outreach, wish delivery, community partnerships, Walk for Wishes, and Wishmakers Ball events.
The national identity uses a small point traveling along one broad curved trail, a star-shaped counterform, saturated blue, generous white space, and rounded fields. Because the official mark is carefully controlled, these independent studies do not reproduce its wordmark or full shooting-star construction. Each takes only one visual behavior and turns it into a humble object that can stand on its own.
The luggage tags could be considered for staff travel, hospital-partner recognition, volunteer or sponsor appreciation, fundraising events, chapter milestones, and year-end thanks, always subject to nonprofit procurement and brand approval. They avoid child or medical imagery, magic wands, castles, crowns, sponsor marks, and individual wish stories.
Leather and treatment
Deep blue, warm natural tan, and charcoal leather keep the proposal close to the chapter's visual register without presenting official merchandise. Tonal debossing is the quiet default; a fine antique-silver or muted-gold impression can mark a formal partner occasion if approved.
The three concepts
1. Water for the Seedling
A small watering can sends one broad arc toward a two-leaf seedling. The single traveling curve becomes an ordinary act of care, while the source, path, and receiving point mirror how outreach connects a partner to a possibility.
2. The Punched Ticket
A familiar admission ticket carries one large star-shaped opening and a short perforation line. The star is no longer a logo in flight; it becomes the punched counterform that marks entry into a shared event.
3. Lights Over the Gathering
Five round bulbs hang from one bowed cable between two posts. The broad arc and repeated partner points become string lights—a plain object that only works because each point contributes to the whole occasion.
These are independent design studies for appropriate team, partner, collaborator, donor, adviser, vendor, volunteer, or client occasions. No affiliation or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're Make-A-Wish Central and Northern Florida and you'd like these made real, or anything here changed – say hello through our contact page.