Three leather luggage-tag studies for OutsidePR
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
An editorial identity that goes outside
OutsidePR is a boutique communications agency for outdoor and active-lifestyle brands. Its work connects brands with people through publicity, creative work, affiliate marketing, events, partnerships, and stories grounded in lived experience outside.
The current visual system pairs a compact, forward-leaning teal OPR mark with a much larger OUTSIDE|PR lockup. One tall divider cuts the words apart, while offset photographs overlap mountain, snow, and coast. These studies assign each device an ordinary task instead of reproducing the identity.
The tags could serve agency teams, clients, launch partners, athletes, ambassadors, journalists, or event collaborators. They are built for movement and correspondence without relying on stock outdoor badges.
Leather and treatment
Deep teal-navy, caramel, and charcoal leather repeat one motif across each family. Strong open shapes, blind impressions, and restrained metallic lines preserve the editorial clarity of the brand system.
The three concepts
1. Signpost at the Fork
A trail signpost points in two directions. Its tall upright begins with the oversized divider in OUTSIDE|PR, now behaving as the boundary marker it already resembles and giving two paths a stable place to meet.
2. Camp Mug From Above
A steaming camp mug is viewed directly from above. Its thick circular body borrows the open O counter, while the handle leans forward at the same angle as the compact OPR lettering.
3. Postcards on the Desk
Two postcards lie at an easy offset on a table. Their overlap follows the homepage's staggered image frames, changing an editorial collage device into the familiar objects people carry, write, and send home.
These are independent design studies for appropriate team, partner, collaborator, member, or client occasions. No affiliation or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you're OutsidePR and you'd like these made real, or anything here changed – say hello through our contact page.