Quality Automotive Services × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Quality Automotive Services.

For the warm-up, we put the Valvoline Instant Oil Change lockup on the luggage tags – poppy red for the sign field, navy blueberry for the V's other stroke. The black tag carries the mark in gold.

Quality Automotive Services Valvoline Instant Oil Change brand mark prepared for a leather stamping study

Poppy red, blueberry and black leather luggage tags stamped with the Valvoline Instant Oil Change logo for Quality Automotive Services

First, the milestone. In 2024 the 1,000th franchise-operated Valvoline location opened its doors, a new three-bay center in Raleigh that QAS opened. We cut a roadside milestone stone with 1000 on its face and the road rising to meet it, ONE IN A THOUSAND beneath, and pressed it on golden tan and pale greige tags. The black tag carries the milestone in gold.

It looks genuinely beautiful.

Black and white ONE IN A THOUSAND milestone die design for Quality Automotive Services

Arizona, gray sand and black leather luggage tags stamped ONE IN A THOUSAND for Quality Automotive Services

Next, the fact only an instant oil change can claim: you stay in your car. We drew the whole service from the driver's seat, the wheel in your hands and the hood raised up ahead, with STAY IN YOUR CAR beneath the windshield – and set it on keychains in poppy red and navy blueberry, riding with the keys that never leave the ignition.

Black and white STAY IN YOUR CAR windshield die design for Quality Automotive Services

Poppy red and blueberry leather keychains stamped STAY IN YOUR CAR for Quality Automotive Services

Then, the promise. A stopwatch with a quarter of its dial swept solid and the hand just arriving, FIFTEEN MINUTES beneath – the whole visit, start to wave. Pale greige carries it blind. The black fob carries it in gold.

Black and white FIFTEEN MINUTES stopwatch die design for Quality Automotive Services

Black and gray sand leather keychains stamped FIFTEEN MINUTES for Quality Automotive Services

The three-bay center is where the choreography lives – topside and undercar working in sequence while the customer checks the mirror. We drew the storefront with the middle door open and a car nosing out, SINCE 2001 under the ground line, and pressed it small into the corner of the dopp kits, navy blueberry over deep espresso.

Looks great when stamped onto the leather.

Black and white three-bay SINCE 2001 die design for Quality Automotive Services

Blueberry and dark espresso leather toiletry bags stamped SINCE 2001 for Quality Automotive Services

QAS puts it plainly: "People, cars and greatness." We set the line under an open palm lifting a small car into a burst of light, and pressed it big into the golden tan catchall tray – the palm that holds your keys at the end of the day.

Black and white PEOPLE CARS AND GREATNESS die design for Quality Automotive Services

Arizona leather catchall tray stamped PEOPLE CARS AND GREATNESS for Quality Automotive Services

And finally, the journals. Every car in their world already keeps one – the little reminder sticker in the windshield corner. Ours reads NEXT SERVICE over two blank ruled lines, pressed into the lower corner of navy blueberry and pale greige covers, waiting for whatever gets written down next.

Looks absolutely gorgeous when stamped onto the leather.

Black and white NEXT SERVICE reminder die design for Quality Automotive Services

Blueberry and gray sand leather journals stamped NEXT SERVICE for Quality Automotive Services

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Quality Automotive Services and you'd like these made real, or anything here changed – say hello through our contact page.