Siouxland Travel & Tours × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world marks.

A July study.

Siouxland Travel and Tours has been sending Orange City, Iowa out into the world since 1979. Owner Laurie Roesner started there as an eighteen-year-old work-study student and bought the agency in 2007 – the kind of succession story small towns write best. They run escorted group tours, nineteen to four hundred travelers at a time, under a tagline that earns its press: travel with a name you trust. Their mark is a gull, soaring out of a solid disc.

The mark, as found

Siouxland Travel and Tours logo - a gull soaring out of a solid disc

Pressed lengthwise

A pale sea-blue for where the gull is headed, caramel for forty-six years of trust, and black for the gold pass.

Siouxland Travel leather luggage tags pressed lengthwise - sea-blue, caramel and gold on black

The escort

Then the second die, for what an escorted tour looks like when gulls do it: one big bird out front, three smaller ones in formation behind. Everyone lands together.

The escort design made for Siouxland Travel - one gull leading three in formation

Siouxland Travel escort leather luggage tags - sea-blue, caramel and gold on black


We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Siouxland Travel and Tours and you'd like these made real, or anything here changed – say hello through our contact page.