Story Driven Email & Content Marketing × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world logos.
An August study.
For Story Driven Email & Content Marketing.
First, we designed a little logo for you. It turned out amazing. Here is the name as we found it, in plain type –
– and here is the mark we propose: an envelope with a speech-bubble tail, for a desk where an email is a conversation first.
We pressed it lengthwise along a trio of luggage tags – deep forest green for the brand's green, pale gray sand for the quiet ground it sits on. The black tag carries the gold.
Next, we drew a small envelope with its flap already lifting, and set OPEN ME beneath it. Getting the thing opened is the whole craft – and a keychain opens things for a living.
Looks great when stamped onto the leather – one fob in forest green, one in black.
The same stamp sits low in the corner of the toiletry bags, country gray over dark espresso – a thing that gets opened every single morning.
Then, the catchall tray: a thin empty frame with INBOX ZERO written small at its foot. The tray is the one inbox that truly empties – every morning, when the keys go back into your pocket.
And finally, the journals. One continuous line begins as a tangle and walks itself straight, with MESSY ACTION underneath – every story starts as the scribble, and the page is where the line straightens out.
Looks absolutely gorgeous when stamped onto the leather, forest green and caramel.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Story Driven Email & Content Marketing and you'd like these made real, or anything here changed – say hello through our contact page.