Three luggage-tag studies for Studio M Hospitality
From the Practice Log – an ongoing series of stamping studies on real-world organizations.
An August study.
Three familiar objects drawn from the work of making a stay
Studio M Hospitality is a Metro Atlanta interior-design practice focused on new hotels, renovations, and conversions. Its public process begins with the owner’s vision, the property’s location and brand voice, and the experience a guest should have. It carries that narrative through space planning, finishes, custom furniture and lighting, brand review, purchasing coordination, and on-site implementation.
The current identity is almost entirely architectural black, white, and warm gray. Thin, widely spaced capitals sit beside one fluid script gesture; the site repeats monochrome facade grids, overlapping project cards, long baselines, and generous white space. These independent studies do not reproduce the Studio M name, script M, initials, client buildings, hotel-brand marks, room numbers, or a conventional interior-design badge. Instead, the visual ingredients become a neatly turned-down bed, three open windows with one moving curtain, and a fan of finish swatches.
As leather luggage tags, the studies could be considered for approved site visits, owner meetings, hotel openings, project completions, design-team travel, architect or contractor thanks, vendor recognition, and year-end occasions. Each picture is meant to work before its explanation: a guest-ready bed, a curtain in fresh air, or the ordinary tool used to compare materials.
Leather and treatment
Architectural black, warm putty, and natural tan leather keep the group close to the public system without presenting official merchandise. Deep tonal impressions make the geometry feel built into the material. A narrow antique-brass line on tan adds one opening-night treatment while preserving the exact same die.
The three concepts
1. Turned-Down Bed
A straight-on hotel bed holds two arched pillows and one blanket corner folded neatly down. The pillow pair and long bed edge come from the identity’s paired script arches and architectural baseline, but the first read is simply the moment a room becomes ready for a guest.
2. Curtain in the Grid
Three tall open windows share the same measured spacing; one contains a single curtain moving in the breeze. The strict facade rhythm and lone fluid gesture restate Studio M’s curve-against-grid construction as a quiet architectural scene.
3. Fan of Swatches
Four blank material cards open around one small rivet. Their overlapping, offset rectangles borrow the site’s project-card construction and point back to the careful finish selections that turn a design narrative into a physical place.
These are independent design studies for appropriate team, partner, collaborator, adviser, vendor, volunteer, or client occasions. No affiliation, approval, or endorsement is implied. Every image is a render used to test the object before cutting a physical die.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual.
If you’re Studio M Hospitality and you’d like these made real, or anything here changed – say hello through our contact page.