Annie Steele × Leatherius Woodman – a leather stamping study

From the Practice Log – an ongoing series of stamping studies on real-world logos.

An August study.

For Annie Steele.

First, we pressed the Annie Steele wordmark lengthwise along the luggage tags, in leathers picked straight from the mark – its scarlet on poppy red, its ivory on pale gray sand. The black tag carries the wordmark in gold.

Black, poppy-red and gray-sand leather luggage tags stamped with the Annie Steele wordmark.

Next, the passport covers. The travel practice promises hidden gems, so we buried one – the crown above ground in solid facets, the pavilion still under the line, waiting to be found.

The black-and-white Hidden Gems stamping design created for Annie Steele.

Sangria and gray-sand leather passport covers stamped with the Hidden Gems design for Annie Steele.

Then, the journals. The recommendation page is headed "CURRENTLY CONSUMING", an evolving list of obsessions that friends hear about first. The cover keeps that list – four ruled entries, the first already crossed off and consumed.

Looks great when stamped onto the leather.

The black-and-white Currently Consuming ledger stamping design created for Annie Steele.

Black and gray-sand leather journals stamped with the Currently Consuming ledger design for Annie Steele.

And finally, the one we liked the most. A proofreader's caret means exactly one thing – it goes here – and that is the whole art of curation. We pressed it on the objects built to hold whatever gets chosen.

The black-and-white It Goes Here caret stamping design created for Annie Steele.

Country-gray and dark-espresso leather toiletry bags stamped with the It Goes Here design for Annie Steele.

Poppy-red and gray-sand leather keychains stamped with the It Goes Here design for Annie Steele.

On the tray, the caret points up at whatever lands in it.

An arizona leather catchall tray stamped with the It Goes Here design for Annie Steele.

We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.

If you're Annie Steele and you'd like these made real, or anything here changed – say hello through our contact page.