Town of Palm Beach United Way × Leatherius Woodman – a leather stamping study
From the Practice Log – an ongoing series of stamping studies on real-world marks.
An August study.
For Town of Palm Beach United Way.
Their lockup, pressed letter-perfect and run lengthwise along a family of three tags. The tags borrow their colors from the emblem: the hand's deep navy and the figure's warm red, with the rainbow's golden tan riding between them.
The first campaign, in 1945, funded thirteen agencies – so this mark counts to thirteen, and at the end the tally turns into people. It rides the keychain fobs in navy and warm red, and keeps the corner of the kits, navy over deep espresso brown.
That same first campaign set a goal of $64,177 and closed at $70,575; the line has been crossing its goal ever since. It spreads wide across the golden tan tray, and holds the corner of the journals in navy and golden tan – where the next goal gets written down before anyone crosses it.
We made this out of love. Leatherius Woodman is on a mission to create and share artifacts of beauty, craft and love – this study is one of them, and we hope the feeling is mutual. Every image is a render – how we prototype before cutting a die.
If you're Town of Palm Beach United Way and you'd like these made real, or anything here changed – say hello through our contact page.